Problogger Diary

You can achieve outstanding results with email marketing, while investing only a small amount of time and money. Combine that with the potential to target more precisely than direct mailings, that’s a real win for the small business owner. If you have a business that you want to grow, a great effective way to market your company is through the internet. Starting an email marketing campaign can be a simple, successful and fairly inexpensive process. A common myth about email marketing is that only large corporations can afford the technology and reap the benefits. However, the truth is that email marketing can benefit both small and large companies. There are even outsourced email marketing services that allow you to try out email marketing with a small amount of upfront cost. With this in mind, here are some benefits for starting an email campaign and a few tips on how to start your marketing campaign and make it a successful one.

First off, email is inexpensive.

It is far less expensive on a cost-per-contact basis that other advertising options such as ads, telemarketing, print advertising, banner ads, etc..
One great benefit of email is that is creates a quick response cycle. With direct mail advertising it can take up to six to eight weeks to get a response, with email it can be in as little as 48 hours. Another great benefit to starting an email marketing campaign in the face the email has a wide reach. In today’s world filled with technology, email is a part of many people’s daily routine. Not only can a recipient immediately act on messages received, but can effectively drive traffic to your website using links.

In tough economic times, it is crucial to continue marketing your business, and maximize the marketing dollars you’re spending. Email marketing is a perfect way to keep your business in front of your customers’ and prospects eyes!

Sometimes, people unfamiliar with email marketing get nervous about it because the first thing they think about is spam, or they’ve heard that most people don’t open their email, right?

Posted by Problogger Diary at Sunday, March 29, 2009